Meadow Echo

There is a moment at every good SEO conference when the theory drops away and someone shares a story that sticks with you. For me, that moment came during a session at the Baltic SEO Summit, when a speaker from a Helsinki-based SaaS company walked through how they recovered from a core update. They had lost 60 percent of their organic traffic overnight. No warning. No manual action. Just a Google algorithm change that rewrote their visibility in a matter of hours. The audien